Content Strategy
Topic clusters mapped to how your market actually searches, briefed so writers produce something worth ranking, and measured on pipeline rather than published count.
What's included
Topic mapping
Clusters built from real query data and the entities that connect them.
Content briefs
Specifications a writer can execute without guessing at intent.
Refresh programme
Systematically updating decaying pages, usually the highest-ROI content work available.
Measurement
Attribution to pipeline, not to pageviews.
Content Strategy questions
Do you write the content?
We can, or we brief and edit your writers. In-house writers with real product knowledge usually outperform agency copy when the brief is good.
How much does Content Strategy cost?
Pricing depends on site size and competition rather than a fixed package rate. See our pricing page for indicative tiers. The audit that precedes any engagement is free, so you get the scope and the likely investment before committing.
How is Content Strategy measured?
Against agreed traffic and pipeline targets, reported monthly. We report what did not work alongside what did — an agency that only shows you the improving charts is managing your perception rather than your rankings.
Can we start with Content Strategy alone?
Yes. Most engagements begin with a single discipline and expand once the technical baseline is stable. We will tell you if we think a different service would move the needle faster for your situation.
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- 12+
- Years in search
- 40+
- Countries served
- 47
- Indian cities covered
- 98%
- Client retention
- No lock-in contracts — 30 days notice
- Monthly reporting, including what did not work
- White-hat only — no PBNs, no bought links
- We never guarantee rankings, because nobody can
See what's holding your rankings back
Paste your domain. We send a prioritised technical and content audit within two working days. No call required, no obligation.
Or message us on WhatsApp: +91 81468 55589