Last week we tried Facebook Ads on PPC basis for one of our clients and we were simply overwhelmed with the returns.

For a small budget of $50 we got to show our ad (with a thumbnail and text) to more than 600,000 target audience as well as received more than 600 clicks. The effective CPC we paid was even lower than what we paid on Adwords yet we got significant amount of branding as value add too, something that Adwords doesn’t offer.

Oh by the way, Facebook has recently crossed Google as the most visited website in US as well. So you wouldn’t need to worry about the budget you can spend on Facebook.

I would start with defining the two concepts here:

Vertical SEO:
The standard way – identify main target keywords with maximum search volumes and go all guns to get ranked on their SERPs. Your SEO efforts are concentrated mainly on home page and other important pages. Beating your competition often takes long time depending upon the strengths of competing websites.

Horizontal SEO:
The smarter way – identify all possible target keywords (exact, broad and long tail keywords) and try to get ranked on all of them. Your focus on getting as many pages in search engines as possible. You may often find a range of keywords where your competition hasn’t reached yet and get top rankings much faster.

So who is using horizontal SEO?
LinkedIn – gets traffic from people search as every user has a public profile indexed by search engines
YouTube – gets traffic from brand search as every channel has a public profile index by search engines
Ecommerce websites – get customers searching for individual products with product name, model no. etc.

There are several more examples so time for you to think how could you use horizontal SEO strategy to benefit your business or simply ask us for a Free SEO Analysis and we will be happy to plan it for your business.

Your SEO Assistant is closer to you now with the listing on Afaqs under Digital Marketing Agencies category. Here you go: SEOMOZO on Afaqs!

We have been looking to serve the local Indian clients with SEO Services for some time and hopefully this listing will help us get in touch with you.

Oh and blame it to our habit or greed for more business but we couldn’t stop ourselves from doing a SEO Analysis for Afaqs website and found several ways Afaqs could be improved on SEO and attract more targeted traffic.

Somebody listening?

Lets be very loud and clear about this fact that Google doesn’t use Keywords and Description meta tags for search rankings. Its not something new but Google has not been using it for several years now.

If you even have the slightest doubt then just read what Google explained about meta tags on its Official Webmaster Central Blog here. It clearly states that keywords meta tag is not used as a ranking factor, simply because anyone can stuff keywords in meta tag irrespective of the page content. This is being ignored by Google in ranking factor right from its early days (some 10 years back .

So what about description meta tag? Well Google does use it to show search snippets sometimes but its still doesn’t use as a ranking factor.

You can read the full blog post on Official Google Webmaster Central Blog and there is a video too explaining this.

Last week the MOZO invited feedback on its website SEOMOZO from experts on SEOChat forum and the experts responded with fireworks from all around.

To start with the name SEOMOZO itself was questioned, that too in a fashion good enough to break my heart. Next, the content of my website followed by the service offerings, SEO packages, my understanding about SEO as well as my integrity in business.

Holding my breath I tried explaining how I arrived at the name SEOMOZO – SEO (Search Engine Optimization) + MOZO (An Assistant) where the idea is to call myself a SEO Assistant.

I also explained how my service offerings and packages were relevant, I did have some good understanding about SEO and internet marketing and that I am not here to rip-off clients. Soon the patient replies were noticed by some real experts around and it did result in earning some accolades for being a good sport.

The MOZO now belongs to the SEOChat forums and promises a healthy participation in discussions wherever possible.