Have you been busy reducing CPC (cost per click) for your search marketing campaigns? Well how about moving to FOC (free of cost)?

Yeah you heard it right, getting clicks free of cost from search engines for the same target keywords where you pay cost per click is possible with the help of SEO. I bet your high profile digital agency is never going to even talk about this transition from CPC to FOC as they may lose out on that handsome agency commission they make out of your SEM campaigns by doing almost nothing.

Also because SEO requires real expertise and plenty of hard work on a regular basis to rank for those same very keywords.

Curious? Concerned? Stunned? Freel free to post your questions and I will be happy to answer them.

Indeed its a very obvious but well kept or may be well unknown or even well ignored secret. So here is how it works:

- Usability helps visitors on your website access information easily and quickly
- As a result visitors spend more time and access more information on your website
- Also, visitors are more likely to convert if your website is usable

So who is smiling? Well visitors who have just become your customers and  you because your sales/leads has just gone up.

Well smiles do not stop here, they reach all the way to search engines as well because those visitors have found what they were searching for. And now its time for you to smile again because search engines are going to reward you for helping the ecosystem get better.

Caution: Having said all this you must find the right SEO and usability experts who understand this secret!

Happy SEOing and Happy Usabilizing!

Facebook outnumbered Google as the most visited website in US, revealed a Hitwise report. Does this mean social media is all set to kill the need for searching internet?

No matter how well Google keeps improving its search quality I would rather trust that recommendation from a known friend or that anonymous expert rated well for his answers and with social updates, tweets, RSS feeds, ratings, reviews, expert blogs its becoming easier than ever to get that right answer.

Today all I need to do is just update my status on Facebook or simply tweet about or may be ask a question on niche social network what I am looking for and within a few minutes I would have received several good answers. What drives not only my friends but friends of friends to answers my questions? Evolving social media? Well if social media keeps evolving this way then I have rest of the people in this world only six degrees away.

As internet evolves we may experience relatively lesser need for search. Why else do you think Google has only about 7% share of internet visits in US compared to about 70% in India?

Lets be very loud and clear about this fact that Google doesn’t use Keywords and Description meta tags for search rankings. Its not something new but Google has not been using it for several years now.

If you even have the slightest doubt then just read what Google explained about meta tags on its Official Webmaster Central Blog here. It clearly states that keywords meta tag is not used as a ranking factor, simply because anyone can stuff keywords in meta tag irrespective of the page content. This is being ignored by Google in ranking factor right from its early days (some 10 years back .

So what about description meta tag? Well Google does use it to show search snippets sometimes but its still doesn’t use as a ranking factor.

You can read the full blog post on Official Google Webmaster Central Blog and there is a video too explaining this.

Whooaaa! The eureka moment for me, may be for you too!

Just finished updating Facebook Page with a promise to get you the best answers to your SEO related questions for FREE. Whatever it takes, I will get you the best answer. If I am not 100% sure that I have the best answer to your question, I shall go and consult the experts around on SEO forums, email/call/IM my contacts/friends – just anything it takes to get the best answer to your question.

So if you are on FaceBook, go to SEOMOZO FACEBOOK Page and ask your question now!