The verdict it out that keywords in your backlinks matter the most out of search engine ranking factors. Its the result of over 72 experts at SEOMOZ having consensus over this fact with 76% vote!

Considering the fact that Google is still the most effective way to reach your target customers and that it relies heavily on link popularity for ranking of your web pages, its critical to know how important are keywords in your back links.

So revise your link popularity strategy (if you have to) and reach out to your customers. Oh yes don’t forget to check the report and see other ranking factors from this SEOMOZ report.