Looking to hire an SEO? Well you need to know some basic things about Search Engine Optimization for the fact selecting the right SEO is so very crucial for the success of your website.

Yeah I am suggesting this being a SEO myself for the fact I am practice only ethical SEO and it helps if my prospective clients knew what it takes to optimize a website for search engines and what expectations they should have about results. I wouldn’t however like you to know a bit about SEO if I wanted to make huge money by showing instant results using unethical SEO practices. 

The good thing is that Google knows about black hat SEO practices and how people end up losing money with them. So they have also come up with a detailed guide about SEO which you should  must go through:

Google’s SEO Guide for Webmasters/Site Owners

Feel free to verify SEOMOZO with these Google guidelines